{"id":5533,"date":"2016-05-04T09:16:15","date_gmt":"2016-05-04T09:16:15","guid":{"rendered":"http:\/\/inrevi.enrique-sancho.com\/?p=5533"},"modified":"2016-05-04T09:16:15","modified_gmt":"2016-05-04T09:16:15","slug":"que-esta-cambiando-en-el-marketing-inmobiliario","status":"publish","type":"post","link":"https:\/\/www.gruporetiro.com\/inversor\/2016\/05\/04\/que-esta-cambiando-en-el-marketing-inmobiliario\/","title":{"rendered":"\u00bfQu\u00e9 est\u00e1 cambiando en el marketing inmobiliario?"},"content":{"rendered":"<p>Un\u00a0 estupendo e interesante art\u00edculo de Cristian de la Torre<\/p>\n<p>Internet ha supuesto una revoluci\u00f3n en todos los sectores, y no lo es menos en la Inmobiliaria. Un ejemplo que refleja muy bien lo que quiero transmitir es la evoluci\u00f3n del marketing en el sector hotelero. Muchos hoteles anunciaban solamente la fachada del hotel y nada m\u00e1s. M\u00e1s adelante se empez\u00f3 a incorporar fotos de las habitaciones y de algunas dependencias. Hoy en d\u00eda, se ha pasado a vender sensaciones y experiencias en lugar de habitaciones vac\u00edas.<\/p>\n<p>&nbsp;<\/p>\n<p>Lo mismo est\u00e1 ocurriendo en el sector inmobiliario. A trav\u00e9s de fotos, v\u00eddeos, descripciones, informaci\u00f3n y redes sociales, estamos acercando al cliente la sensaci\u00f3n de vivir en una casa. No interesa tanto unas fotos oscuras y fr\u00edas que no transmitan nada. Como en otros aspectos de la vida, al elegir casas para visitar, tambi\u00e9n nos dejamos llevar por sensaciones. Incluso los portales inmobiliarios est\u00e1n cambiando.<\/p>\n<p>A diferencia de los a\u00f1os de la burbuja inmobiliaria, hace ya m\u00e1s de 10 a\u00f1os, donde las casas se vend\u00edan solas, la crisis ha hecho que la oferta sea inmensa, mucho mayor que la demanda. Al mismo tiempo los compradores se han vuelto mucho m\u00e1s exigentes y tienen donde elegir. Y bien, \u00bfque grandes cambios encontramos en las agencias inmobiliarias e Internet?<br \/>\nSi quieres leer el art\u00edculo completo pincha <a href=\"https:\/\/www.inmodiario.com\/197\/22823\/esta-cambiando-marketing-inmobiliario.html\"><strong>AQU\u00cd<\/strong><\/a> o visita inmodiario.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un\u00a0 estupendo e interesante art\u00edculo de Cristian de la Torre Internet ha supuesto una revoluci\u00f3n en todos los sectores, y no lo es menos en la Inmobiliaria. Un ejemplo que refleja muy bien lo que quiero transmitir es la evoluci\u00f3n del marketing en el sector hotelero. Muchos hoteles anunciaban solamente la fachada del hotel y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[90],"tags":[],"class_list":["post-5533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inversion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 est\u00e1 cambiando en el marketing inmobiliario? - Inversi\u00f3n Renta Vitalicia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruporetiro.com\/inversor\/2016\/05\/04\/que-esta-cambiando-en-el-marketing-inmobiliario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 est\u00e1 cambiando en el marketing inmobiliario? - Inversi\u00f3n Renta Vitalicia\" \/>\n<meta property=\"og:description\" content=\"Un\u00a0 estupendo e interesante art\u00edculo de Cristian de la Torre Internet ha supuesto una revoluci\u00f3n en todos los sectores, y no lo es menos en la Inmobiliaria. 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